It all starts with an idea. Whether in my head or the client's head. We have a common idea that we will try to approach. This is how every subject of the film production begins, any music or any photo. And it doesn't matter if you capture girls in the park or climbers in the Himalayas.

All this is preceded by research, production, and then you just have to pull the trigger. But what if the photo fails? What if I'm on the site sure that it works, but when I pack the equipment and send the models home I find it doesn’t? That happens to me more than I want. It happens to everyone. The author is himself the greatest critic. I created an unreal world or captured something very real, spent bambillions of hours of study and traveled far. To find out I have a softbox in my shot, a plane, or my 18th-century grandmother forgot to take a cell phone out of her pocket.

At the moment it’s time to retouch, because these are exactly the things that do not belong in the photo. What is retouch? By retouching we remove inappropriate things and add appropriate things. This archaic definition is close to the truth. We just have to go deeper. What should our photo represent? Where is our story happening? Do we want to draw attention to something or is it a great product? All this must be taken into thought in our decisions. That's why we remove planes, phones, dust, or acne from photos. Therefore, the photo corresponds to the reality that we want to create.

Do we need to make a night from a day? And why? I thought we could capture the dark and cold atmosphere of the mysterious Budapest castle. I just failed to travel in time and there are hundreds of tourists in the castle.