When I arranged a photo shoot with a shepherd, Jirka Krpeš from Valaška, I had no idea what I would experience that day. And it started right away for an ordinary car on an impassable road to the farm. When I was sitting in my Golf before entering the woods, I thought it wasn't the right place. It was, I risked it and finally reached Valaška.
It was a day of sheep shearing for Jirka, and a bit for me as well. Usually I try to take pictures early in the morning and then before sunset, so I would just watch and do nothing the rest of the day. I thought I would help Jirka and help feed the sheep. In addition to destroying my shoes, pants and strengthening my fingers so that I didn't feel them for a week, I also learned how to do it. Not only from storytelling and sight. But firsthand, I knew, I felt how much strength the shepherd needed to develop, what all he had to do.
And if you know what you're doing, you'll get a better photo.
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I'm making my first short. Well, not quite yet. There are a thousand and one things that come before it. The hardest thing is getting started. You'd rather just pick up a camera, go out there, and shoot the whole thing straight away. But that's not how it works in the real world.
Uff, so I have some photos and now what about them? No, it shouldn't start like this. Many of you, and indeed us, sometimes think the other way around. First take a pictures and then you think about what to do with them. I'll tell you a secret. Try the other way around. First figure out what you want to do and then look for a photographer. Ideally good to help you meet your goal. And it doesn't have to be just me.
Do you have a project I can help you with? I help non-profits, agencies, farmers and people with product tell their stories. Let me help tell yours.
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I am a filmmaker, documentarist, and environmental ambassador. I tell stories—through film and photography—about those shaping a sustainable world. From mezcal distilleries in Mexico to Moravian vineyards, I capture narratives that matter. I also craft experiences in UI/UX design and create music. When I'm not behind the camera, I travel, drink good wine, and enjoy great whiskey.
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