It's much simpler, more measurable, and actually makes more sense. Just like you don't buy random ingredients in the store and then make up a late Sunday dinner. It is better to come up with a recipe and buy ingredients based on that. You also come up with the purpose of the campaign, the project, the method of implementation and then look for suppliers who will help you with that. You can get half the things yourself, but who the hell will take a picture of you? Jenda from the next village has an SLR camera and takes photos of kids, he could do that!
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I'm making my first short. Well, not quite yet. There are a thousand and one things that come before it. The hardest thing is getting started. You'd rather just pick up a camera, go out there, and shoot the whole thing straight away. But that's not how it works in the real world.
What makes a good photo? Clearly, composition, light, subject. But also the courage to go beyond your possibilities. Understand what you are photographing. Today I will talk about the fact that sometimes it's necessary to climb into the water, lie down in the mud or climb on the barrel.
Do you have a project I can help you with? I help non-profits, agencies, farmers and people with product tell their stories. Let me help tell yours.
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I am a filmmaker, documentarist, and environmental ambassador. I tell stories—through film and photography—about those shaping a sustainable world. From mezcal distilleries in Mexico to Moravian vineyards, I capture narratives that matter. I also craft experiences in UI/UX design and create music. When I'm not behind the camera, I travel, drink good wine, and enjoy great whiskey.
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